Over the 11 years from 2000 to 2010, an investor in the benchmark S&P 500 index (an index which tracks the largest 500 US companies), achieved a total return of less than 4% including reinvested dividends. When inflation for this time period is considered, an investor had a -20% real return. Rued as the ‘lost decade’ from an investment perspective, this did not necessarily have to be the case. We explore how a simple set of diversified portfolios would have still put investors in the pound seats, even during this period.