Jemstep is a free service that helps individual investors pinpoint the best investment options for their unique preferences, and describes why each investment is a good fit for them. Users answer a few profile questions, and Jemstep’s unbiased, proprietary technology sifts through the myriad of investment choices to find their optimal investments. Whether users are selecting their very first investment, or managing the asset allocation of an established portfolio, Jemstep enables them to make better financial decisions with confidence.

We know that no two people are alike, and one size does not fit all. Different products are more suited to some people’s needs and preferences than others. Jemstep bases its rankings on users’ individual preferences, showing each user which investment is their #1. Importantly, our system is unbiased. Jemstep’s rankings are not influenced by paid sponsorships or sales incentives to brokers, but rather driven by individual user needs.

Jemstep was designed by and for individual investors. The founder, Michael Blumenthal, was frustrated by his inability to confirm if the investments his broker was selling were good investments, let alone a good fit for his unique needs. His frustration led to the creation of Jemstep which is designed to be an independent, unbiased service that levels the playing field for the individual investor. Try the service and let us know if you think we are on the right path. We appreciate it.